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( Studio )

Design Studio
Bayerstraße 12
80335 Munich

Close

( Studio )

Design Studio
Bayerstraße 12
80335 Munich

Nike Top 50 Letterman

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Sports

,

2025

Disciplines

art direction, jacket design / product design, set design, photography direction, film / videography direction, creative concepting, visual storytelling, editorial direction, cross-team collaboration

Credits

Donny Brock (design, art direction, set design), Settlemiers Jackets (jacket production), Nathan Lawer-Yolar, Kodjo, Felix (photography) Kanea.TV (production) Special Thanks: Heidi Grio and Mario D. Bailey

Sector

Sports

Client

Seattle Seahawks

Year

2025

On October 4, 2025, the custom Nike letterman jackets I designed with Settlemiers Jackets debuted to honor the Top 50 players in Seattle Seahawks history. For the Seahawks’ 50th season, I led art direction and design for this commemorative project, creating custom jackets that celebrated five decades of football excellence. It’s rare to touch every part of a creative process from start to finish—design, photography, set, and film—but this project was one of those special ones where I had a hand in every detail. If there’s one thing I learned from this experience, it’s that great creative doesn’t just tell a story, it becomes a part of one.

The photography was our most successful content of Top 50 Players week. Players loved the jackets, sharing their excitement on social media and during the Week 5 halftime event.