In my role as Art Director for the Seahawks' My Cause My Cleats campaign, I led the creation of the "Breaking the Ice" concept, which used a frozen cleat to symbolize initiating conversations around players’ causes, such as mental health and prison reform.

I directed the collaboration with Creative Ice and photographers, ensuring every element of the production aligned with the campaign’s message. The result was a visually compelling project that seamlessly connected meaningful storytelling with striking design.