The Link
Retail
,
2023
Disciplines
Art direction, Brand identity, Digital design systems, Information architecture, Prototyping, User journey mapping, Web design
Credits
Donny Brock (art direction), Kayshawn Mounarath (photography)
Sector
Retail
Client
The Pro Shop
Year
2023
As part of our ongoing rebrand of the Seahawks Pro Shop, I directed a photo series titled The Link, spotlighting our downtown Seattle location at King Street Station. The series bridges old and new connecting our refreshed brand identity with the cultural and architectural legacy of one of the city’s most iconic transit hubs.
