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( Studio )

Design Studio
Bayerstraße 12
80335 Munich

Close

( Studio )

Design Studio
Bayerstraße 12
80335 Munich

Seahawks Throwback

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Brand

,

2024

Disciplines

Art direction, creative concepting, set styling, photography direction, on-set creative leadership, collaborative production planning

Credits

Donny Brock (art direction), Kayshawn Mounarath (photography), Riley Woods (photography)

Sector

Brand

Client

Seattle Seahawks

Year

2024

For a primetime Thursday Night Football matchup, I led art direction on the "Channeling Throwback" shoot—a vibrant celebration of nostalgia through a modern lens. Inspired by the Seahawks’ Clio Award-winning throwback set, the concept blended retro TVs, vintage camcorders, and film photography to create visuals that felt both timeless and energetic.

The assets were featured across multiple platforms, including social, OTT, and in-stadium. Players responded positively to the creative direction, making it a meaningful piece of culture-forward content during the season.