For 2025 Media Day, I led art direction inspired by the color story of our 50th season. The visual palette celebrates the team’s history while looking toward the future. With tight turnaround, we executed a dynamic light study that explored how shadow, shape, and saturation could elevate the way we capture our athletes. The result was a visually striking, authentic portraits that honored the individuality of each player while staying rooted in the legacy of the brand.