As art director for the "Scheduleverse" design, I led the creative vision for our NFL schedule release, crafting a world where superhero storytelling met cutting-edge multimedia design. We collaborated with global artists across disciplines like claymation, 8-bit, watercolor, and AI to bring a diverse range of styles to life. To deepen the connection, we interviewed players about their favorite superheroes, weaving their inspirations into the visuals to make each matchup feel personal and immersive.

This initiative positioned our players as larger-than-life heroes while engaging fans through a blend of excitement, inclusivity, and brand storytelling. The result was an experience that not only captivated audiences in the moment but also reinforced our brand’s legacy in a fresh, culturally resonant way.