
Girls Flag Football
Community
,
2024
Disciplines
Art direction, Design, Illustration, Cross-team collaboration, Social campaign stategy
Credits
Donny Brock (creative direction), Christine You (art direction), Kayshawn Mounarath (photography), Riley Woods (video)
Sector
Community
Client
Seattle Seahawks
Year
2024
Future Football is Female is an initiative by the Seahawks to champion the next generation of athletes in Washington state. I had the privilege of leading the art direction for this project, capturing the power, passion, and presence of these young women as they take the field and make history.
The mirror concept played a key role in this shoot. As these athletes looked at themselves, they weren’t just seeing a reflection, they were seeing the future. Their confidence, determination, and undeniable love for the game prove that football isn’t just for some; it’s for all.